• The Observer is the only quality Sunday title to see year on year growth
• The Observer sells more copies at full rate than The Independent on Sunday and the Sunday Telegraph, and at 84.3% has the highest percentage of full rate sales in the quality Sunday market.
• The Observer has fewer bulk sales than both the Independent on Sunday and the Sunday Telegraph.
• The Observer has an 18.2% share of total Sunday quality circulation. This is more than double that of the Independent on Sunday.

Sources: ABC October 07 - March 08

• According to the twelve-month NRS estimates, The Observer's readership is 1,323,000.
• Compared to other quality Sundays, The Observer boasts a higher proportion of readers who are ABC1 TEA 21+, ABC1 women in full time work and ABC1 Men.

Sources: NRS January 07 - December 07