Circulation
Average issue sale
ABC August 09 – January 10
ABC August 09 – January 10
366,866
Readership
Average issue readership
NRS July 09 - December 09
NRS July 09 - December 09
1,251,000
- The Observer has a 16.2% share of total Sunday quality circulation.
- As a proportion of total sales The Observer circulation is made up of 91% sold copy which is higher than The Sunday Telegraph and The Independent on Sunday.
- 82% of the Observer’s total sales are at full-rate which is a greater proportion than for the Sunday Telegraph and The Independent on Sunday.
Please note that as of August 2009, the Observer no longer distributes bulk copies.
Source: ABC July 09 - December 10
- According to the six-month NRS estimates, the Observer’s readership is 1,251,000.
- Compared to other quality Sundays, The Observer boasts a higher proportion of AB adults, ABC1 readers age 25-44 and ABC1 Women in full time work.
- The Observer also has the highest proportion of ABC1 Women in full time work and the highest proportion of ABC1 readers with terminal education age of 21+.
Source: NRS October 08 - September 09
