Pierre Bourdieu, The Forms of Capital
Robert Dawson Scott, Bridging The Cultural Gap
Thomas Frank, The Conquest of Cool
Malcolm Gladwell, The Tipping Point
Seth Godin, Unleashing the Ideavirus
Mark Granovetter, The Strength of Weak Ties
Ed Keller and Jon Berry, The Influentials
Aaron Lynch, Thought Contagion
McConnel & Huba, Creating Customer Evangelists
Everett Rogers, Diffusion of Innovations
Everett Rogers and Judith Larsen, Silicon Valley Fever
Everett Rogers and D. Lawrence Kincaid, Communications Networks: Toward a New Paradigm for Research
Everett Rogers and Thomas Steinfatt, Intercultural Communication
Emanuel Rosen, The Anatomy of Buzz
Marian Salzman, Ira Matathia, Ann O'Reilly, Buzz: Harness the Power of Influence and Create Demand
John Seely Brown and Paul Duguid, The Social Life of Information
Wesley Shrum, Fringe and Fortune
George Silverman, The Secrets of Word-of-Mouth Marketing
Ted Smith, James Coyle, Elizabeth Lightfoot, Amy Scott, Reconsidering Models of Influence: The Relationship between Consumer Social Networks and Word-of-Mouth Effectiveness
Gabriel Weimann, The Influentials: People who Influence People